GEO / AEO Audit
AI Search & GEO (Generative Engine Optimization) Audit Tool
Traditional SEO gets you ranked in Google. GEO gets you cited by ChatGPT, Perplexity, and Gemini. Scanly audits both — so your brand shows up everywhere users search.
Free audit · No credit card · Results in 60 seconds
Why Traditional SEO is No Longer Enough
40%
of Gen Z
use TikTok and ChatGPT instead of Google for search (Google internal data, 2025)
1B+
weekly queries
are processed by ChatGPT alone, not counting Perplexity, Gemini, and Copilot
0 clicks
zero-click answers
AI search provides instant answers. If you're not cited, you're invisible.
AI-powered search engines don't rank pages — they cite sources. To be cited, your content must be structured, authoritative, and explicitly clear about what your brand offers. This is where Scanly's comprehensive audit comes in.
How Our GEO Audit Evaluates Your Content
1. Brand Authority & Contextual Citations
We analyze whether your site establishes clear entity definitions that AI models can associate with your brand. This includes Organization schema, consistent NAP data, social proof signals, and authoritative content patterns.
Learn about brand authority →2. Structured Data & Schema Accuracy
AI systems rely heavily on structured data to understand your content. We validate all JSON-LD schema (Article, FAQ, Product, SoftwareApplication, BreadcrumbList), check for errors, and identify missing schema types that could increase your citation probability.
Read our schema markup guide →3. Clear Entity Definitions for LLMs
We check your llms.txt file, robots.txt AI crawler permissions (ChatGPT-User, ClaudeBot, PerplexityBot), and content clarity. Pages that define "what this product does" in clear, factual language are more likely to be cited by AI search.
GEO strategy deep-dive →4. Technical SEO Foundation
GEO builds on strong traditional SEO. We audit Core Web Vitals, canonical tags, heading structure, meta descriptions, and internal linking — because AI systems also use these signals to evaluate content quality.
Complete audit checklist →Frequently Asked Questions
What is Generative Engine Optimization (GEO)?
GEO is the practice of optimizing your website content to be discovered, cited, and recommended by AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews. Unlike traditional SEO which focuses on ranking in blue links, GEO focuses on making your content structured, authoritative, and easy for large language models to understand and reference.
How is GEO different from traditional SEO?
Traditional SEO optimizes for keyword rankings and click-through rates in search engine results pages. GEO optimizes for AI citation probability — the likelihood that an AI system will reference your content when answering user questions. GEO prioritizes structured data, entity clarity, brand authority signals, and content that directly answers questions in a factual, citation-worthy format.
How can I check if my site is cited by AI search engines?
You can manually test by asking ChatGPT, Perplexity, or Gemini questions related to your niche and checking if your site is mentioned. Scanly's audit checks for the foundational elements that increase citation probability: structured data accuracy, entity definitions, llms.txt presence, robots.txt AI crawler permissions, and content authority signals.
What is llms.txt and do I need one?
llms.txt is a plain text file (similar to robots.txt) that provides AI crawlers with a structured overview of your website — what your product does, key pages, use cases, and API endpoints. It helps AI systems like ChatGPT and Perplexity understand your site quickly. Scanly checks for the presence and quality of your llms.txt during audits.
Start Optimizing for the AI Search Era Today
Run a free audit and discover what AI search engines see when they crawl your site. Get actionable recommendations to increase your citation probability.
Run Your Free GEO Audit NowTrusted by 1,200+ professionals · Plans from $9/mo
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