Researched profiles for every SEO tool — what each is actually good at.
50 tools16 free3 top picks
50 of 50 tools
Browse curated lists:
#
Tool
Category
Pricing
Best For
Outcome
Visit
1
ScanlyTop
AI-powered website analyzer delivering 4 audits in 60 seconds: SEO, Core Web Vitals, WCAG accessibility, and security headers. Ideal for small teams and non-technical users.
SEO Audit
Free
Technical SEOCore Web VitalsAccessibility
SEOPerformanceAccessibilitySecurity
2
Google Search ConsoleTop
Free tool from Google to monitor search performance, indexing status, and fix issues. Essential for understanding how Google crawls and indexes your site.
SEO Audit
Free
Search PerformanceIndex CoverageCore Web Vitals
SEOTraffic
3
Google AnalyticsTop
Industry-standard web analytics platform. Track traffic sources, user behavior, conversions, and audience insights to inform your SEO strategy.
SEO Audit
Free
Traffic AnalysisUser BehaviorConversion Tracking
TrafficSEO
4
Ahrefs
Comprehensive SEO toolset known for its massive backlink database, keyword research, content explorer, and site audit capabilities. Industry standard for link building.
All-in-One
From $99/mo
Backlink AnalysisCompetitor ResearchKeyword Research
SEOLinksTraffic
5
SEMrush
All-in-one marketing toolkit for SEO, PPC, content, social media, and competitive research. Strong in keyword gap analysis and domain comparisons.
All-in-One
From $119/mo
Keyword ResearchCompetitor AnalysisSEO Audit
SEOTrafficLinks
6
Moz Pro
Popular SEO software with keyword research, link building, site audits, and rank tracking. Known for Domain Authority metric and beginner-friendly interface.
All-in-One
From $99/mo
Domain AuthorityKeyword ResearchSite Audits
SEOLinks
7
Screaming Frog
Industry-leading website crawler for technical SEO audits. Crawls URLs to analyze meta data, headings, links, images, and more. Essential for large site migrations.
Technical SEO
Free / £149/yr
Site CrawlingTechnical SEOSite Migrations
SEOTechnical
8
Google PageSpeed Insights
Google tool that analyzes page speed and Core Web Vitals. Provides lab and field data with specific optimization recommendations for mobile and desktop.
Performance
Free
Core Web VitalsPage SpeedMobile Performance
PerformanceSEO
9
GTmetrix
Performance analysis tool with detailed waterfall charts, video recordings, and actionable recommendations. Tests from multiple global locations.
Performance
Free / From $14/mo
Performance AuditsWaterfall AnalysisCore Web Vitals
PerformanceSEO
10
Lighthouse
Open-source automated tool from Google for auditing performance, accessibility, SEO, and best practices. Built into Chrome DevTools.
SEO Audit
Free
Audit AutomationPerformanceAccessibility
SEOPerformanceAccessibility
11
WAVE
Web accessibility evaluation tool from WebAIM. Provides visual feedback about accessibility issues directly on the page with icons and indicators.