The Ultimate Website Audit Checklist: Shopify, WordPress, and Wix

Not all websites are created equal. An SEO strategy for a Shopify store looks very different from one for a personal WordPress blog or a Wix portfolio. This ultimate checklist breaks down the technical "must-haves" for each leading platform.

Shopify: The Ecommerce SEO Powerhouse

• Collections vs. Tags: Stop indexing tag pages that create duplicate content. Focus on clean Collection structures.
• App Bloat: Every Shopify app adds a JavaScript script. Use Scanly to identify which apps are killing your mobile speed.
• Schema Markup: Ensure your JSON-LD Product schema is firing correctly to get those valuable star ratings in SERPs.

WordPress: The Flexibility vs. Maintenance Battle

• Plugin Conflicts: SEO plugins are great, but having too many can cause crawl errors.
• Image Compression: WordPress sites are notorious for unoptimized media. Use WebP formats to pass LCP tests.
• Permalinks: Ensure you aren't using legacy 'p=123' structures. Use 'post-name' for better semantic weight.

Wix: Mastering the Built-in SEO Tools

• SEO Wiz Integration: Leverage Wix's native tools but supplement them with Scanly's technical depth for items like security headers.
• Mobile Views: Wix's drag-and-drop can often lead to layout shifts. Verify your CLS scores on actual devices.

Frequently Asked Questions

Conclusion

In conclusion, optimizing your website is a continuous process that requires the right tools and strategy. By focusing on technical excellence, content quality, and user experience, you can achieve sustainable growth and outpace your competition.